Created through a strategic partnership of UN Women, the European Union and ILO, the Win-Win: Gender Equality means Good Business programme aims to strengthen women’s leadership and economic empowerment in the private sector.
The goal is to promote the economic empowerment of women through acknowledging the role of women as beneficiaries and partners of growth and development and increasing the commitment and capacities of private and public actors to drive organisational change regarding gender equality and women’s empowerment. Jamaica is the lone Caribbean country in this six-nation programme.
The Win-Win Programme moves forward to enhance procurement capacities for women and organizes workshops in partnership with MIND
One of the Win-Win Programme’s activities to achieve gender equality is to build the supply side of procurement capacities of women entrepreneurs and businesswomen. To reach this goal, the Programme is promoting, in partnership with the Management Institute of National Development (MIND), workshops to conduct training and capacity development. On September 11 and 12, the first workshops were held in Kingston. In attendance, were women entrepreneurs covering the communities of Kingston, St. Andrew, St. Thomas, St. Catherine, and Clarendon. On September 24 and 25, the second workshop was convened in St. Ann covering the parishes of St. Ann, St. Mary, Portland, Trelawny. Participants were trained on how to identify successful business opportunities, production management, business finance and accounting, proposal writing, management of people, international trade, e-commerce and globalization, and marketing. The women entrepreneurs decided to create a group to maintain relationships and for peer to peer support and exchange. Among the participants, many were from the agro-processing, cultural and creative industry, and service sectors and brought samples of their goods.
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Women’s economic empowerment is one of the main thematic areas of focus of UN Women. This focus is not limited to women’s access to personal income, but also to the control and use of resources and the fulfillment of their rights, capacities and interests. This initiative is being implemented in six countries of Latin America and The Caribbean (LAC) – Argentina, Brazil, Chile, Costa Rica, Jamaica and Uruguay, with UN Women Brazil coordinating the programme’s regional implementation – and in the European Union.
Dr. Denise Chevannes-Vogel