Afro-Descendant women entrepreneurs benefit from Business development bootcamp in Jamaica

Cohort 1 of the UN Women Yemanja Collaborative: Leadership and Networking Workshop for Women Entrepreneurs in the Kingston Art District. UN Women Photo/Dorian Clarke

          “It has been one year and eight months since I started my business [in agriculture] and I must say that being here [at the Yemanja Collaborative workshop] has shown that this is indeed my calling. Even though the journey was tough, I was able to get it done.”

– Anichell Thomas, Auga's Model Farm ‘The Little, Young Lady with a Big Business Plan’ - Grenada

KINGSTON, JAMAICA - On December 5-7, 2022, 33 women entrepreneurs and senior leaders from women-led organisations from the Caribbean, North and South America and Africa received business development training, mentorship, and networking opportunities at the inaugural Yemanja Collaborative: Leadership and Networking Workshop for Women Entrepreneurs with select participants identified to attend the 2023 International Woman Leadership Conference (TIWLC) in Dubai.

Hosted by UN Women Multi-Country Office (MCO) – Caribbean in support of the International Decade for People of African Descent (2015 -2024), the participants who were primarily from the agro-processing, cultural and creative industries, attended daily training sessions with industry experts on pitching their businesses to access financing whether seed funding from angel investors, private equity financing or grant funding from development financial institutions (DFIs) as well as a focus on leadership skills, relationship management, securing investment and the Women’s Empowerment Principles (WEPs).

With World Bank and InfoDev data stating that women in Latin America and the Caribbean constitute 59% of the informal economy and represent only 8% of entrepreneurs in the formal sectors, the workshop sought to enhance the economic empowerment and resilience of women-owned MSMEs.

At the Opening Ceremony held at the ROK Hotel, the Minister of Culture, Gender, Entertainment and Sport, Honourable Olivia Grange noted the training aligned with the Government’s mandate as seen in Vision 2030 and the National Policy for Gender Equality (NPGE).

The Honourable Olivia Grange, Minister of Culture, Gender, Entertainment and Sports, Jamaica delivering opening remarks at the workshop. UN Women Photo/Dorian Clarke

Minister Grange said: “This training and networking workshop presents a great opportunity for us to examine the progress made in advancing gender equality and empowerment of women and girls and explore how progress can be accelerated.”

The Minister continued: “The issues, barriers and legacy of the colonial past – the enslavement and chattel slavery - that may have prevented us from achieving our full potential as participants in Jamaica’s social, cultural and economic development, and have equitable access to and benefits from the country’s resources are not impossible to transform inequality into opportunity.”

Representative, UN Women MCO – Caribbean, Ms Tonni Brodber set the context of the workshop, noting its historic importance in the UN Decade Dedicated to People of African Descent (2015 -2024) and advancing the development of Afrodescendant women entrepreneurs and leaders in the private sector.

Ms Brodber said: “By analyzing policies to eradicate poverty from a multidimensional perspective cutting across the variables - race, ethnicity, class, sex- effectively allows us not only to lift people out of poverty temporarily but to lift them out of poverty, permanently.”

Minister of State, Ministry of Industry, Investment and Commerce, Jamaica, Honourable Dr Norman Dunn acknowledged the strides towards gender equality in Jamaica, noting that women represent 56% of new employees in 2021, which contributed to the country’s lowest employment rate of 6%.

Head of Culture Programme, UNESCO Office for the Caribbean, Mr Yuri Peshkov shared data from UNESCO’s Gender and Creativity: Progress on the Precipice report, revealing that women working in the Creative & Cultural sectors continue to face numerous barriers such as pay gaps, contractual status, and seniority.

The main facilitator - Entrepreneur and Motivational Speaker - Ms Ibukun Awosika exhorted the participants to leverage this network of women in business from the Caribbean and the African Diaspora.

Ms Awosika said: “You [the participants] are the first cohort of the Yemanja Collaborative and that means you have become a sisterhood that supports one another, upholds, and facilitates each other and thinks of how you all can grow together. Your sister’s success is your success and becomes available to you as a tool because you never know which day you will use it.”

(Left-Right) Principal Director, Bureau of Gender Affairs, Jamaica – Ms Sharon Coburn Robinson; Chair of the Government of Jamaica Trade Facilitation Task Force, ,  Ms. Patricia Francis, CD; Head of Culture Programme, UNESCO Office for the Caribbean, Mr Yuri Peshkov,, Minister of Culture, Gender, Entertainment & Sports, Hon Olivia Grange; Representative, UN Women MCO – Caribbean, Ms Tonni Brodber; Minister of State, Ministry of Industry, Investment and Commerce, Jamaica, The Honourable Dr Norman Dunn; Nigerian Entrepreneur and Motivational Speaker, Ms Ibukun Awosika. UN Women Photo/Dorian Clarke

The workshop, which was facilitated in 3 languages – English, Spanish and Portuguese – also featured site visits to businesses in the food processing and creative and cultural industries in Jamaica for knowledge exchange between women entrepreneurs who shared their successes and lessons learned in a post-pandemic environment.

On the final day, the participants pitched their business investment needs for an opportunity to be sponsored to TIWLC in Dubai to an all women panel of experts which included: Ms Ibukun Awosika, Entrepreneur and Consultant, UN Women; Ms Ngardy Conteh George, Co-Founder, OYA Media Group & OYA Black Arts Coalition; Dr Sizakele Marutlulle, Intersectional Strategist and Creative Problem Solver, Marutlulle & Co; Ms Elena Williams, MIEx, Global Trade Expert, and Head of Global Regional Programmes, Connected Places Catapult and Imani Duncan-Price, UN Women Consultant. UN Women Multi-Country Office – Caribbean will sponsor five  shortlisted women entrepreneurs from  Caribbean countries to attend TIWLC in 2023.

The Yemanja Collaborative workplace was held under the UN Women-UNESCO Afrodescendant Women’s Resilience Programme to strengthen women-and youth owned businesses in the cultural and creative industries in the Caribbean, Latin America and Africa. The programme seeks to highlight Afrodescendant women’s role and contribution to sustainable development through cultural exchanges, knowledge sharing and movement-building.

Click here to see Recap Video of the inaugural Yemanja Collaborative Workshop