Phylicia Alexander Lavia is the Foundress & Executive Director of Red Root SVG, a nonprofit in her home country of Saint Vincent & the Grenadines. Phylicia is a gender-based violence survivor and activist who advocates for the empowerment & support of underserved women, LGBTQ+ communities & children.

The promotion of women in leadership positions, the gender pay gap - which can reach 30% on average -, social responsibility to support women in communities and the role of companies to eliminate violence against women are some of the issues that are beginning to come increasingly into the pattern of discussions of important companies and institutions in the public and private sectors.